1993 Lance Armstrong Poster


Lance’s first major victory on the World scene was the 1993 World Road Championship on a rainy August day in Norway. He rode away from Miguel Indurain and a stunned field. Miguel’s later, 5 consecutive Tour wins must have been motivational for young Lance.

In November of that year he visited Wheelsmith in Palo Alto to sign autographs with his teammate, and later antagonist, Frankie Andreu. The two greeted hundreds of star-struck fans who circled the block awaiting their chance. Wearing a Gordon-Biersch (just begun) Brewery cap, affable and generous, the chubby-by-contrast Lance exhibited little clue of the career to come. His appearance fee was a custom Serotta Ti mountain bike donated by Ben, as we were among his largest dealers and he couldn’t resist supporting rising cycling stars.

One item for the event was a Bicycling Magazine poster, Lance away by himself as he often was, against a green background. We have discovered a small number of these. Dimensions are 22.5"W X 16.5"H. Photographer is Joe Patronite.

You can have a memory of our mutual innocence. We, not knowing the future; Lance not yet demonstrating the depths of his ambition. No diseases, no big money, no cynicism, no rise and then fall of his empire. Just the joy of riding, something all of us can’t be robbed or stripped of. Even Lance.

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